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Warefor Solutions LLC is a startup that specializes in selling kitchenware products.

I was tasked with making a functional yet eyecatching ecommerce site that would retain customers and encourage them to buy goods. My top priority was insuring a pleasant user experience and maximum customer engagement.

My Role

Project Management

Information Architecture

Prototyping

UI/UX Design

Content creation

Creative direction

Tools used

Odoo Open Source ERP

Photoshop

Lucidchart

Stakeholder
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The ecommerce website began with ideation, user research and competitive analysis. 

View the full competitive audit report here

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Pain points/ Frictions in user flow: 

  • Users often struggle with how the product will look in their home. They need size references.

  • "Item was unexpectedly too big for our home when it was delivered." - interviewee

  • Abandon cart when delivery process is unclear

  • When things are too slow to load

  • When there aren't detailed specs or zoomed in image

  • No reviews or engagement visible

Successful examples from competitor websites:

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Some of the most popular online cookware retailers featured large, high resolution splash pages of their cookware in use or in aesthetically pleasing settings.

They all also had an option to "shop by category" on the front page in addition to the main navigation on top. The team appreciated the way Material kitchen did their main page product feature by saying "Meet The Forever Peeler."  

What makes an ecommerce site successful?

Must haves

- Simple primary navigation

- Eye-catching banner image on front page

- Product promotion on front page

- Plenty of opportunities to click Shop Now

- Shortest pathway to checkout

- Lots of product lifestyle photos

- Fast load times

- Customer reviews and engagement

Must have features:

  • Categories in the main menu, as well as shop all

  • Clear "Contact Us" page

  • A large, eyecatching image banner on the front page

  • New product promotion in home page

  • A zoom feature and lifestyle photos in shop

Our opportunities:

  • Being able to shop by brand, by material, or style

  • Least amount of clicks to checkout

Sitemap

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Wireframes

Homepage design with a good review and a new product highlight

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Homepage design with large picture banner and popular categories

Another Homepage design 

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Other ecommerce sites with good UXand similar objectives

Dynamic dropdown menu layouts and hierarchy

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Possible brand landing page layout with "about brand", banner image and top picks

Main page quote ideas

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Home Page

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Shop all page

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Product Page

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Featured product highlight page

Product categories snippet

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"Cookware for All" featured product page

Original in-studio product photography

According to our research, a beautiful splash page of products on the home page is key to capturing the customers attention. We took these photos 

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